ONSENSUI99 Thailand Official Launch 2026 | Announcement of Sales Launch in Thailand
In 2026, ONSENSUI 99 officially began sales in Thailand.
In this article, we will introduce the background and aspirations behind the launch in Thailand.
A New Beginning in the Thai Market
ONSENSUI 99 is natural water that has been cherished in Kagoshima, Japan, for many years.
We are now pleased to announce the official launch of sales in Thailand, as we have established a system to deliver water of the same quality.
It is not easy to deliver Japanese water as it is overseas, but with the cooperation of many stakeholders, we were able to make this launch a reality.
Why Expand into Thailand?
Thailand is a market where many Japanese people live, and there is a high awareness of health and quality.
At the same time, it is an environment where the choice of water significantly impacts the quality of life.
In this context, ONSENSUI 99 decided to expand into the Thai market as a product that can offer:
・Water that can be consumed with peace of mind
・Quality that can be easily incorporated into daily life
・Japanese standard quality
Features of ONSENSUI 99
ONSENSUI 99 is natural water sourced from underground hot springs in Tarumizu, Kagoshima Prefecture.
・Ultra-soft water with a hardness of 1.7
・Naturally alkaline (pH 9.5-9.9)
・Smooth and easy-to-drink taste
It is suitable not only for daily hydration but also for coffee and tea.
Insights from the Launch
This launch in Thailand was not merely the start of sales, but also
a challenge to "deliver Japanese water overseas."
We proceeded with preparations while considering how to convey Japanese quality in a different culture and environment.
This experience will be a significant step forward for future international expansion.
Future Developments
ONSENSUI 99 plans to expand from Thailand to more countries and regions in the future.
We will carefully communicate the value of Japanese water while adapting to local lifestyles.
How to Purchase
ONSENSUI 99 can be purchased from our official online store.
*This article is a report on the launch. For current campaigns and the latest information, please check the News page.
