SOC Co., Ltd. establishes a local subsidiary in Thailand ~ Bringing Kagoshima/Tarumi's natural water "Hot Spring Water 99" to ASEAN ~

SOC Co., Ltd., which manufactures and sells "Onsensui 99" natural alkaline hot spring water grown in Tarumi City, Kagoshima Prefecture, has established a local subsidiary in Bangkok, Thailand, with the aim of full-scale expansion into the ASEAN market. SOC Corporation (Thailand) Ltd. was established.

What is natural alkaline hot spring water “Onsen Water 99”?

``Hot Spring Water 99'', grown on the Shirasu Plateau at the foot of Sakurajima, is characterized by its highly alkaline pH of 9.5 to 9.9 and ultra-soft water with a hardness of 1.7. It has received high praise both domestically and internationally for its soft texture.

Purpose of establishing a local subsidiary in Thailand

Thailand's beverage market is expanding due to economic growth and population growth. With our local subsidiary as our base, we will start with sales within Thailand and expand our sales channels throughout ASEAN.

Overview of SOC Thailand

• Corporate name: SOC Corporation (Thailand) Ltd.

• Location: Bangkok

• Representative: Shigenori Kotabe

• Established: April 2025

• Capital: 2,000,000 baht

• Business details: Import and sale of hot spring water 99, local distribution development

• URL:https://onsensui99.com

Company profile (head office)

• Company name: SOC Co., Ltd.

• Location: 3908-1 Honjo, Tarumi City, Kagoshima Prefecture

• Representative: Shigeyuki Kusama, Representative Director

• Established: February 1984

• Business details: Manufacture and sale of hot spring water 99

• URL:https://www.onsensui.com