Water with “cultural value” that is more than just a drink | Hot spring water 99 and Japanese lifestyle

Water is indispensable everywhere in the world, but in Japan it has gone beyond mere hydration and has been positioned as the "foundation of culture."
Water is at the center of the Japanese lifestyle, including Japanese cuisine, tea ceremonies, and shochu, and its quality affects the taste of dishes and drinks.
Here, we will introduce Japan's water culture and the "cultural value" of 99 hot spring waters.

The deep relationship between Japanese food and water

• Soft water is best for dashi, the basic soup stock in Japanese cuisine, to bring out the flavor of kelp and bonito.

• Japanese rice is made fluffy by cooking it in soft water.

• Delicate seasonings such as miso soup and simmered dishes also vary greatly depending on the quality of water.
  👉 Because Japan is rich in soft water, it can be said that the Japanese food culture, which has been registered as a UNESCO Intangible Cultural Heritage, has been fostered.

The aesthetic sense of tea ceremony and water

• In the tea ceremony, water is one of the most important elements that determines the taste of tea.

• Matcha brewed in soft water reduces bitterness and gives a mellow taste.

• Water symbolizes “purity” and has supported the spirituality of the tea ceremony.

Shochu culture and Kagoshima water

• “Water quality” is the deciding factor in making shochu in Kagoshima.

• By using ultra-soft water for brewing, the taste is soft and easy to drink.

• Tarumi City's water supports the local shochu culture and remains an inseparable part of daily life.

“Cultural value” of hot spring water 99

• Natural alkalinity with a pH of 9.5 to 9.9 x ultra-soft water with a hardness of 1.7

• Water quality suitable for Japanese culture such as Japanese food, tea, and shochu

• It has been selected in Japan for over 20 years and is now spreading all over the world.
  👉 Hot Spring Water 99 is not only a drinking water, but also has been praised as ``improving food culture and living.''

Feeling the value of “Japanese water” overseas

• Overseas, there is a lot of hard water, and when you make Japanese food or tea, the taste changes.

• One of the reasons Japanese residents and travelers feel they miss Japan's water

• Hot Spring Water 99, which is officially sold in Thailand and other countries, provides value as a “means to enjoy Japanese culture”

Summary｜Culture and lifestyle connected by water

Water is not just a drink, it is an entity that shapes Japan's food culture and lifestyle.
Hot Spring Water 99 is a rare water that has inherited its cultural value to the present day, allowing you to experience the same taste overseas as in Japan.
A daily drink will enrich your lifestyle.