Article: We are so confident in our water that we don't require a long-term commitment. This is the subscription model envisioned by Onsensui 99.
We are so confident in our water that we don't require a long-term commitment. This is the subscription model envisioned by Onsensui 99.
When you hear the words "subscription service," you might wonder:
"Don't I have to commit to several purchases before I can cancel?"
"What if I want to take a break halfway through?"
"Isn't the cancellation process difficult?"
You may be feeling these kinds of anxieties.
At ONSENSUI99 Thailand, we do not want our subscription service to be a "system that traps customers for a long period."
Precisely because we have confidence in our ONSENSUI99 water, we don't want you to feel forced to continue; we want those who have actually tried it, liked it, and thought, "I want to keep drinking this," to continue.
That is the form of subscription service we believe in.
Not just "starting because it's cheap," but "continuing because I like it"
When buying a product for the first time, price is of course important.
Especially with subscriptions, introductory prices or promotional pricing can be the catalyst for trying out a product.
At ONSENSUI99 Thailand, we have also created opportunities for more people to actually drink ONSENSUI99 through initiatives like our FUNder campaign.
However, what we truly value is what happens after that.
It is not just about having you purchase it once.
After actually drinking it, will you think, "I want to drink this every day"?
And,
Will you, the customer, choose it again, thinking, "I want to drink this next time as well"?
We place great importance on that.
That is why we have no minimum purchase commitment
There are no minimum purchase requirements for an ONSENSUI99 Thailand subscription.
It is not a system where you are "unable to cancel until you have purchased a minimum number of times."
Furthermore, we will never ask for your reason when you cancel.
The amount you drink has changed.
You have extra water due to travel or returning home temporarily.
Your life circumstances have changed.
Whether to continue or stop the subscription—each customer has their own reasons.
We believe that whether or not to continue is a decision for you, our customer, to make.
That is our philosophy.
Also, if you find that "I don't need it this month, but I want to resume deliveries next month," you can use our "Skip" feature to pause delivery for one month.
Because it is water you drink every day, being able to continue it comfortably in line with your lifestyle at that time is one of the things we value about our ONSENSUI99 subscription.
*Details regarding skipping deliveries and payment methods may vary depending on your current plan.
Our goal shouldn't be to build a "difficult-to-cancel system"
What we are aiming for is not a subscription that is...
"continued because it's difficult to cancel."
It is that, having actually tried it, you think:
"It's easy to drink."
"It's easy to incorporate into my daily life."
"I want to keep this in my home."
"I want to drink this next month too."
And as a result, the water is something you naturally continue drinking.
That is our ideal.
That is why our efforts should not be directed toward creating a system that makes it hard for customers to cancel.
Our effort should be in reliably continuing to deliver the water that you want to drink again next month.
Instead of trapping you with a minimum number of purchases, we want you to like the water itself.
That is the ONSENSUI99 Thailand way of thinking.
Why we have confidence in ONSENSUI99
ONSENSUI99 is natural hot spring water sourced from about 750 meters underground in Tarumizu City, Kagoshima Prefecture.
It is naturally alkaline with a pH of 9.5–9.9.
It is also an "Ultra Soft Water" with a hardness of only 1.7mg/L.
Its exceptionally low hardness gives it a characteristically smooth and gentle mouthfeel.
Water is not something you drink only on special occasions.
When you wake up in the morning.
During meals.
While you are working.
After exercising.
It is something you consume every day, in various moments of your life.
That is precisely why we value not just the numbers, but:
"Whether it is water that you genuinely want to keep drinking every day."
For more details about the source, pH, and the 1.7mg/L ultra-soft hardness of ONSENSUI99, please take a look here.
▶ What is ONSENSUI99? | The Charm of Natural Hot Spring Water from Tarumizu, Kagoshima
Water good enough for yourself is water worth sharing with loved ones
Furthermore, we believe that having confidence in our water isn't just about us telling you "it's good water."
When you find a water you actually enjoy, don't you want to recommend it to your loved ones?
To your family.
To your friends.
To the people who have supported you.
To your parents living far away.
To your grandparents.
"I drink this every day, so why don't you give it a try?"
We believe that being able to offer it with those words is another form of trust in the water.
We also introduce the reasons why people want to recommend ONSENSUI99 to their family and friends in this article.
"Gifting Water"—a slightly new way to say "Thank You"
When you hear the word "gift," many people might think of sweets, alcohol, or miscellaneous goods.
However, expensive or special items are not the only things that count as gifts.
Taking water that you drink every day and truly love, and gifting it to a loved one saying:
"I thought this was delicious, so you should try it."
Perhaps such small, everyday gifts are just as meaningful.
We discuss the idea of "gifting water" in more detail in this article.
▶ Is Gifting Water a Good Idea? Japanese Water You'll Want to Give Casually to Loved Ones
Moving away from hard selling to water people "want to drink again"
As we sell this product, we naturally hope that as many people as possible will get to know ONSENSUI99.
However, our goal is not to force sales or to have people continue through rigid systems.
First of all, we just want you to try it once.
And then, we hope it is water that makes you think:
"It's easy to drink."
"I want to order more."
"I want my family to drink it."
"I want to recommend it to my friends."
Because we have confidence in the water, we do not tie you to a subscription.
Instead of "continuing because it's hard to cancel," we want you to "continue because you want to drink it."
And, the person who decides whether to continue is not us, but you, the customer.
All we can do is continue to deliver the water you feel you "want to drink again."
That is the kind of brand ONSENSUI99 Thailand aims to be, now and in the future.
Let's gift water to our loved ones.
Starting October 1, 2026, ONSENSUI99 Thailand will launch a campaign themed:
"Let's gift water to our loved ones."
～Sharing gratitude with ONSENSUI99～
Family.
Friends.
Those who have supported you.
Your father, your mother.
Your grandparents.
Who is the loved one you want to say "thank you" to?
Expensive or special items are not the only things that count as gifts.
Give the water you drink every day to those you love.
Why not share your gratitude along with the ONSENSUI99 water that you find so beneficial?
*Details regarding the "Thank You Campaign" will be announced after the campaign begins.
