From Asoke to the world—“Japanese water culture” hot spring water 99 from SOC Thailand

1. Asoke——in the heart of the cosmopolitan city of Bangkok

Asok, Bangkok, is a transportation hub where the BTS and MRT intersect, and is a vibrant city where business, tourism, and culture come together.
Many international companies have offices here, and people from all over the world, including Japanese, come and go.
This area is lined with skyscrapers and has a constant flow of people day and night, and can truly be called the ``heart of Bangkok.''

2. Why SOC Thailand is based in Asoke

SOC Thailand (SOC Corporation (Thailand) Ltd.) was established in 2025 as an overseas subsidiary of Japan's SOC Corporation.
The reason we chose Asoke as our base is because of its "easy access" and "high international character."
Directly connected to BTS Asoke Station and MRT Sukhumvit Station, the environment is conducive to gathering domestic and international business partners.
From this location, SOC Thailand disseminates high-quality Japanese products to the Thai market, ASEAN, and the world.

3. Hot spring water 99——From Kagoshima to the world via Asoke

One of the main brands handled by SOC Thailand is Onsen Water 99, a natural alkaline ionized water from Tarumi Onsen in Kagoshima.
This water is super soft water (hardness 1.7) that springs from 750 meters underground, and has a natural alkaline pH of 9.5 to 9.9.
Its mellow texture and good absorption make it widely popular among health-conscious people.
Currently, SOC Thailand is the main base for official import and sales of "Hot Spring Water 99" in Thailand, and is responsible for everything from quality control to logistics and public relations.

4. International brand communication spreading from Asoke

Asoke is a city where business and culture come together.
SOC Thailand will use this area as its base of activities, participate in international exhibitions, expand sales channels to hotels, restaurants, and spas,
We are also promoting online sales for BtoB and BtoC.
The location of the office is advantageous for collaboration with business partners not only in Thailand but also throughout Asia.
It plays the role of a hub for communicating "Japan's water culture" originating from Kagoshima to the world.

5. Summary——New challenge starting from Asoke

For SOC Thailand, Asoke is more than just a business district.
"A base for delivering Japanese quality to the world."
From here, we will spread Japan's nature, honesty, and "culture that nourishes the soul" through hot spring water 99.
Reliability and quality that remain unchanged even in the hustle and bustle of the city - this is SOC's pride and the starting point for our future challenges.